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After Conquering Air, Land and Sea, Celebrity Chefs Increasingly Look to the...
Logo for Food Network (Photo credit: Wikipedia) Since its inception almost 20 years ago, The Food Network has drastically altered the career path for someone with, or without, a degree in culinary...
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App Attack: How Angry Birds, Swampy & Talking Tom Are Transcending the App Store
Angry Birds in action. (Photo credit: Wikipedia) Have you heard of Swampy the gator? Disney is betting you have, or at least soon will. This summer, Toys ‘R’ Us will stock its shelves with a line of...
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Will Michael Phelps Ever Swim in Licensing Gold?
While many medal-laden Olympians have translated their success into multi-million dollar endorsement deals, very few have successfully moved beyond endorsements and into the lucrative licensing space....
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The Wild West of Licensing: Retailers Hesitant to Put the Cart Before the...
It seems that everyone is talking about entertainment apps these days. Angry Birds, Doodle Jump, Cut the Rope, Fruit Ninja, Temple Run, Where’s My Water?, and on and on. Articles are showing up in...
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Will 2012 Fall TV Lineup Follow in the Footsteps of Successful TV Franchises?
On the heels of a very unsuccessful 2011 fall TV lineup, television networks are hoping this year’s newly commissioned primetime starters can simply move beyond their pilot episodes and inaugural...
View ArticleThe Over Under on Best Buy, RadioShack and GameStop
Retailers have fallen before – Circuit City, Linens ‘n’ Things, The Sharper Image, and Borders come to mind. But some have risen from the ashes of their defunct brick-and-mortar retail states to return...
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Celebrities Move Beyond Fragrance to Tap Other Senses Within Health & Beauty
The world of retail is in the throes of the holiday shopping season, which means display cases are stocked full of celebrity fragrances. Consumers’ desire to smell like their favorite celebrities and...
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Top 10 Licensed Brand Extensions of 2012
From products based on the heart-pumping novel 50 Shades of Grey, to Band-Aid’s use of an app to create augmented reality featuring the Muppets, to HGTV-branded live plants, 2012 was chock-full of...
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Why Kimora Lee Simmons Did Not ‘Lay the Blueprint’ for Celebrity Fashion
In a recent interview with MSN’s “The Grio,” Kimora Lee Simmons stated she and former husband Russell Simmons “laid the blueprint” for celebrity designed clothing lines. I think I speak for others when...
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J.C. Penney Faces Brand Identity Crisis on Multiple Fronts
Like an awkward Hollywood love triangle, the J.C. Penney, Martha Stewart and Macy’s saga continued last week as the three fought over Justice Jeffrey K. Oing’s April 5th decision to temporarily allow...
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In A Cronut-Obsessed World, Twinkies Make An Impressive Comeback
If you’re reading the news, it may appear as though Cronuts have taken the country by storm. While they’ve certainly amassed a large following, Cronuts are still only available, at least for now, in...
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Apple Takes On China
Apple’s iPhone has a China problem. The fact that the Chinese market is one that Apple simply cannot afford to ignore shouldn’t surprise anyone. China’s population – and its subsequent potential market...
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Expected Brand Trends In 2014
see photosAP Photo/Lenny Ignelzi, FileClick for full photo gallery: Expected Brand Trends In 2014 2014 is going to be another exciting year for brands seeking to extend into related, ancillary...
View ArticleDonald Sterling, Phil Robertson, Paula Deen: Bigotry And Brands
So, over the course of the past year, we have seen Paula Deen get dropped by The Food Network (and many of her sponsors) for using a racial slur (she’s trying to make a comeback now). The brand...
View ArticleA 3D Design For Licensing Disruption
On May 7th, something happened that will redefine how people interact with brands forever. I know, that’s a pretty bold statement. However, on that day the world’s first mass-market, affordable 3D...
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Does Technology Need To Be Fashionable?
Plenty of people ask if wearable tech is ever going to be truly wearable. Sometimes that question is about practicalities – will it be too heavy, too big, or too bulky? But more often, it’s about the...
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What Will 2014′s Biggest Branding Trends Look Like In 2015?
From 3D printing body parts to branded Ferris Wheels, 2014 witnessed a number of innovative branding trends make headlines. But although 2014 has ended, these trends are still evolving. So let’s take a...
View ArticleMillennials Are Important, But Don’t Forget The Greatest Generation: Yours
Go ahead, Google “Millennial Marketing” (don’t worry, I’ll wait). You’ll notice that there’s no shortage of opinion – and yes, some hand-wringing – over how to best connect with the Millennial...
View ArticleLicensing For Social Change
It was an action-packed summer. I’m not talking about vacations or fun in the sun, I’m talking about what transpired in the news and on social media. It seemed that every week a new breaking story shed...
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Leafs By Snoop: Thoughts On Snoop Dogg’s Budding Enterprise
Snoop Dogg just launched his own line of cannabis products under the brand name Leafs by Snoop. The approach is interesting for a few reasons. First, it’s tied heavily to a content strategy the...
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